Findings
salty.co.in
5 competitors analyzed
- isharya.com has a 81% sold-out rate — strong signal of real orders going through. They're moving inventory.
- 3 of 5 competitors are running active Facebook ads — this category requires paid acquisition.
- Your IG engagement rate (0.03%) is ~190% above cohort median (0.01%) — stronger audience bond than competitors.
Benchmark · 6 stores
| Metric | ▸ | |||||
|---|---|---|---|---|---|---|
| Catalog | ||||||
| Products | 500 | 500 | 413 | 163 | 500 | 250 |
| Store age (days) | 1.4K | 1.5K | 3.0K | 1.4K | 1.5K | 1.3K |
| New in 30d | 227 | 24 | 104 | 14 | 79 | 99 |
| New in 90d | 500 | 123 | 268 | 50 | 158 | 222 |
| Unique vendors | 2 | 1 | 3 | 1 | 34 | 2 |
| Variants / product | 1.6 | 1.2 | 1.0 | 6.0 | 1.2 | 9.4 |
| Pricing | ||||||
| Median price | ₹3,491 | ₹8,498 | ₹1,800 | ₹2,025 | ₹6,299 | ₹1,299 |
| Min price | ₹44 | ₹49 | ₹800 | ₹745 | ₹0.00 | ₹245 |
| Max price | ₹20,967 | ₹81,998 | ₹5,800 | ₹5,000 | ₹30,999 | ₹4,099 |
| On-sale density | 99% | 78% | 100% | 81% | 21% | 66% |
| Demand | ||||||
| Sold-out rate | 33% | 13% | 42% | 17% | 81% | 16% |
| Inventory sampled | 20 | 20 | 20 | 20 | 20 | 20 |
| Total stock (known) | — | — | 86 | — | — | — |
| Reviews | ||||||
| Review total | — | — | 1 | 1 | — | — |
| Avg rating | 0.0 | 4.9 | 1.0 | 5.0 | — | — |
| Reach | ||||||
| Tranco rank | 75.5K | — | — | — | — | — |
| Google Trends avg | 56.7 | 15.6 | 3.1 | 1.9 | — | 32.5 |
| Google Trends Δ12mo | +19% | — | — | — | — | +65% |
| Facebook ads live | yes | no | yes | no | yes | yes |
| FB active ad count | 1.9K | 0 | 7 | 0 | 1 | 3 |
| Tech apps detected | 3 | 4 | 4 | 3 | 5 | 4 |
| Tech stack | ||||||
| Theme | Final Go-Live Theme (23rd Jan) | Milestone Off | SellAbroad X Zariin v2 | Gokwik Removed | tll-via-spectrum/main | FV3<> of New_Homepage_10Jan | RE_fv3<> of Copy of Tjori-Homepage fix-30dec Holi |
| Apps | Judge.me, Google Analytics, Google Tag Manager | Klaviyo, ReCharge, Loox, Google Tag Manager | Judge.me, Meta Pixel, Google Analytics, Google Tag Manager | Meta Pixel, Google Analytics, Google Tag Manager | PageFly, Searchanise, Meta Pixel, Google Analytics, Google Tag Manager | ReCharge, GemPages, Google Analytics, Google Tag Manager |
| Social presence | ||||||
| IG / TT / FB | fa@shopify | |||||
Content & Engagement · Instagram
How competitors use IG, and what’s working
5 of 6 with post data
| Store | Followers | Posts/wk | Last post | Avg likes | Avg comments | Engage rate | Content mix |
|---|---|---|---|---|---|---|---|
▸ salty.co.in @salty.co.in | 248.5K | 5.7 | 1d ago | 73.667 | 4.167 | 0.03% | R58 · C42 |
zariin.com @zariinjewelry✓ | 159.1K | 6.5 | today | 27.917 | 2.75 | 0.02% | R50 · C50 |
blingvine.com @blingvine | 67.8K | 1.0 | 19d ago | 6 | 0.583 | 0.01% | R17 · C42 · I42 |
thelabellife.com @thelabellife | — | — | — | — | — | — | — |
isharya.com @isharya✓ | 153.2K | 16.5 | today | 17.417 | 0.75 | 0.01% | R8 · C75 · I17 |
tjori.com @tjoritreasures✓ | 231.9K | 1.0 | 14d ago | 10.667 | 0 | 0.00% | R67 · C17 · I17 |
salty.co.in
your smile is the #1 best accessory
we are #2 🍒
@salty.alpha for men ⛓️
Top hashtags
#fyp12#explore7#trendingreels6#explorepage4#viral2#unboxing2#jewelleryorganiser2#trendingpost2
Recent posts (12)
reel2026-04-19
Comment down your favourite frames ⬇️🖼️
See more of these products on our website!
Link is in the Bio!
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(Frames, products, new accessories, salty accessories, shop, comment down, comment for link, reel of the day, new reels, trending reels, jewellery brand, follow for more)
#explore #fyp #trendingreels #explorepage #frames
♥ 20💬 4▶ 541
reel2026-04-17
✨ The WALL of FRAMES ✨
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(brand, hero video, videos, Instagram trends, new products, new launch, salty accessories, jewellery for men, jewellery for women, frames, wall of frames, follow for more, explore page, new videos, trending videos)
#fyp #trendingreels #viral #explore #wallofframes
♥ 36💬 4▶ 1.1K
reel2026-04-17
Only the good stuff makes it to the frame 🖼️♥️
The rest….you will find on our website, shop now!
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(new products, trending reels, trending products, frames, wall of frames, fun, shop now, shopping, salty accessories, women jewellery, jewellery for women, explore, Instagram products)
#newproducts #fyp #newreel #trendingreels #explorepages
♥ 37💬 2▶ 634
carousel2026-04-15
Things that pull everything together! 🤎👀
Find yours on our website…🛒
link is in the Bio. ✨
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(new post, carousel post, carousel trend, new trending post, trending, Instagram trends, watch rings, salty watch rings, new accessories, new jewellery, shopping, viral products)
#fyp #explorepage✨ #ınstagrampost #post #carousel
♥ 81💬 2
reel2026-04-14
A closer look at what we have been obsessed with lately. Watch Ring collections is live on our website, find your favourite now. 🥰💍
Link is in the Bio! 💜
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(watch ring collections, trending rings, watch rings, salty watch rings, salty accessories, jewellery, new jewellery, trending jewellery, videos, trending reels, new jewellery reel, explore, unboxing video, unboxing rings)
#explorepage✨ #fyp #trendingreels #unboxing #newcollection
♥ 42💬 3▶ 1.7K
carousel2026-04-13
You weren’t supposed to get it… but you did.⏩🤎
Grab your favourite watch ring from Salty’s website 🛍️
Link is in the Bio!
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(Swipe, carousel, trending post, trending carousel, trending brand, accessories, Instagram trends, new jewellery collection, jewellery, new accessories, women’s, women jewellery, watch rings, new launch, don’t swipe)
#fyp #newpost #dontswipe #instagramtrends #collection
♥ 69💬 7
zariin.com
Modern Indian meets Global Charm
Shipping globally 🌎
New collection Glam Gold Now Live!
📍Dhan Mill, Delhi
Founded by @zariingirl & @beingvidhi
Top hashtags
#zariin9#alleyesallgold6#zariinjewellery5#goldglam4#vacationstyle2#travelluxe2#maincharacterenergy2#resortstyle2
Recent posts (12)
reel2026-04-19
Ditch the extra accessories. One statement piece is all it takes to turn a simple resort look into a total event.
Golden state of mind, wherever you land. 🥂✨
#Zariin #AllEyesAllGold #GoldGlam #VacationStyle #TravelLuxe
(Zariin, ZariinJewellery, ResortGlam, VacayGlam, Vacay2026)
♥ 6💬 1▶ 68
carousel2026-04-18
Cue the spotlight - your Main Character moment just landed.
High impact, zero gravity.
Gold Glam by Zariin brings you bold, sculptural silhouettes that look powerful without the weight. No heaviness, no holding back-just effortless statement.
Because statement jewellery shouldn’t slow you down, it should set you free.
All Eyes, All Gold.
Pre-Order at www.zariin.com
#GoldGlam #AllEyesAllGold #Zariin #MainCharacterEnergy #TravelInStyle Resort2026
(Zariin, ZariinJewellery, Summer2026, Vacay, VacayStyle)
♥ 12💬 0
reel2026-04-17
Pack light. Let your jewellery do the heavy lifting. ✨
On a vacation wardrobe, these are the hero pieces turning the simplest looks into standout moments.
Think bold gold, sculptural shine, and barely-there weight that moves with you from beach days to memorable nights.
All Eyes. All Gold. Pre-order Gold Glam at www.zariin.com
#GoldGlam #AllEyesAllGold #Zariin #VacationStyle #ResortWear TravelLight MainCharacterEnergy
(Zariin, Resortwear, Resort2026, Vacay, Summer2026, SummerStyle)
♥ 13💬 0▶ 94
carousel2026-04-16
Resort mode, but make it gold. ✨
Sun on your skin, breeze in your hair and statement pieces that travel as effortlessly as you do. Bold, sculptural, and impossibly lightweight, these are your go-to accents from poolside lounging to sunset soirées.
Because summer style should feel as free as it looks. No weight, no worries - just all-out glam wherever you land.
Pre-order Gold Glam at www.zariin.com
#AllEyesAllGold GoldGlam #Zariin #ResortStyle #SummerGlam #TravelLight MainCharacterEnergy
(Zariin, ZariinJewellery, Resortwear, Travel, Summer2026)
♥ 9💬 0
reel2026-04-15
All Eyes. All Gold. ✨
Gold Glam - The hero pieces your vacation wardrobe revolves around - bold, sculptural, and impossible to ignore.
Designed to catch the light (and every gaze), each piece transforms even the simplest look into a head-turning moment.
Solid gold. Serious impact. Zero effort.
Pre-order Now at www.zariin.com
Fits by @yam.india
#AllEyesAllGold #Zariin #VacationGlam #ResortStyle #StatementJewellery
♥ 25💬 4▶ 248
reel2026-04-14
All Eyes. All Gold. 💫
Bold, sculptural, impossible to ignore.
Coming Soon | Zariin.com
#ZariinJewellery #AllEyesAllGold #MainCharacterEnergy #TravelLuxe #GoldGlam
(Zariin, ZariinJewellery, TravelGlam, GoldGlam, StatementJewellery, Vacay, VacayLook)
♥ 20💬 2▶ 441
blingvine.com
Your ultimate destination for designer imitation jewellery. COD and Free Shipping available.
Top hashtags
#blingvine11#earrings9#newarrivals7#necklace6#buy2get1free1#jewelry1#pendant1#floral1
Recent posts (12)
reel2026-04-01
Royal Maharani Choker Set - a magnificent real gold replica that captures the grandeur of heritage jewelry for your most special occasions.
#blingvine #earrings #necklace
♥ 3💬 0▶ 154
carousel2026-03-30
Zahra Golden Necklace Set - a breathtaking real gold replica that brings high-end luxury and traditional craftsmanship to your jewelry collection.
Rs.3600
#Blingvine #newarrivals #necklace #earrings
♥ 5💬 0
carousel2026-03-29
Celebrate the timeless grandeur of Indian tradition with the Golden Heritage Necklace Set, a regal masterpiece from our Alankar Collection.
Rs.3800
♥ 3💬 0
image2026-03-28
New Arrival Alert! ✨
Stellar Dew Earrings - featuring a mesmerizing deep purple glow that captures the magic of a starlit night.
#Blingvine #newarrivals #buy2get1free #earrings
♥ 4💬 2
carousel2026-03-27
Bring a touch of modern royalty to your next event with the sleek, high-shine elegance of our Safia Prism Set.
#blingvine #newarrivals #necklace #earrings
♥ 3💬 0
carousel2026-03-26
New Arrival Alert! ✨
Elevate your modern style with the Aria Earrings, featuring a bold and sophisticated design that transitions effortlessly from the office to a high-end evening out.
#blingvine #earrings #newarrivals
♥ 7💬 0
isharya.com
Demi - Fine Jewelry
Mumbai•Delhi•Kolkata•Bangalore
Shop Now⬇️
Top hashtags
none
Recent posts (12)
carousel2026-04-19
High glam meets high craft ✨💎
Our High Collection with Botox Gemstones bringing all the drama, perfectly paired with @adabymehar fits that do the most (in the best way) 💫
Bold, sculpted, and made to stand out—this is your sign to turn every outfit into a statement.
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 9💬 0
carousel2026-04-19
Oh hi… we said don’t swipe 😌♠️
But if you did, you already know—once Isharya enters the game, there’s no playing safe ♥️✨
Stacked, styled, and stealing the spotlight with every move—your winning hand = statement jewellery + main character energy 💅
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 24💬 1
carousel2026-04-18
power dressing, but it’s jewellery 💙✨
@laila.faisall manifesting and protecting in our Power Play Collection 🔹🧿
demi-fine jewellery that moves with you—from statement nights to everyday glow ✨
18K Gold Plated | Isharya Signature Alloy | Anti Tarnish Finish — made to layer, live in, and love endlessly 💙
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 49💬 1
carousel2026-04-18
Love at first wear 💙✨
and no, we’re not over it yet 🔹🧿
demi-fine jewellery you won’t stop thinking about ✨
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 27💬 0
carousel2026-04-17
summer weddings = indo-western fits + Isharya jewels, no questions asked 💅✨
@nivrai_ bringing the fits, Isharya bringing the shine — a match made for every sangeet, mehendi & beyond 💫
18K Gold Plated, demi-fine pieces crafted in our Isharya Signature Alloy — Certified Skin Safe with an Anti Tarnish Finish, so you glow from day to night 🌞🌙
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 6💬 1
image2026-04-17
where’s your heart at? …mine’s clearly at Isharya 💅🫀
can’t keep calm when the bag (and the bling) lives rent-free in my chest 😮💨✨
[ Isharya, Jewellery, Demi-fine, New Collection, Maximal, Botox Gemstone, High Collection, Modern Maharani, Stac&See, Band Baaja Bling]
♥ 22💬 1
tjori.com
Discover Beautiful Modern Ethnic Products. Goodness of India in everything.
Everyday ethnic by Tjori. Shop Now!
Top hashtags
#tjoriwomen9#tjoritreasures8#ethnicwear6#indianethnicwear6#indianfashion5#tjoristyle2#indiantraditions2#onedressmanyways1
Recent posts (12)
reel2026-04-05
One dress. Endless possibilities. ✨
From a graceful daytime look to an elegant evening vibe —
it’s not just what you wear, it’s how you style it.
Layer it, accessorize it, make it yours…
because true style is all about expressing you in every moment. 🌸
With Tjori, every piece is designed to be as versatile as you are — rooted in tradition, styled for today.
Which look is your favorite? 💫
#TjoriStyle #OneDressManyWays #StyleYourWay #EthnicWear #VersatileFashion IndianWear MinimalToFestive EverydayElegance TjoriWomen StyleInspiration
♥ 7💬 0▶ 346
carousel2026-03-19
A new year, a fresh beginning, and stories waiting to unfold. 🌿✨
Ugadi reminds us that life is a beautiful blend of flavors — sweet, bitter, and everything in between — each moment shaping who we are.
This festive season, embrace new hopes, wear your traditions with pride, and step into the year with grace and positivity.
Celebrate new beginnings with Tjori — where every thread reflects heritage, and every outfit tells a story. 🌸
Ugadi Subhakankshalu!
#Ugadi #Ugadi2026 #TjoriFestive #NewBeginnings #IndianTraditions
♥ 11💬 0
reel2026-03-08
She carries traditions, creates stories, and adds color to every moment. 🌸
From the quiet strength of a mother to the fearless dreams of a daughter, every woman is a beautiful blend of grace, resilience, and heritage.
At Tjori, we celebrate women who nurture, inspire, and redefine the world every single day — while staying deeply rooted in culture and individuality.
Here’s to the women who make life richer, brighter, and more meaningful. ✨
Happy Women’s Day.
#WomensDay #TjoriWomen #CelebrateHer #GraceAndStrength #IndianWomen RootedInTradition EmpoweredWomen EthnicElegance InternationalWomensDay
♥ 7💬 0▶ 306
reel2026-03-04
This Holi, it’s not just about colors.
It’s about the hands that first taught us how to hold them. 🌸
From tiny palms smeared in gulal to warm hugs wrapped in love —
Holi becomes special when celebrated with Maa.
In every laugh, every playful splash, and every twirl of ethnic elegance,
there’s a bond that no color can fade.
Celebrate timeless traditions and beautiful memories with Tjori — where every outfit carries a story of love.
#HoliWithTjori #MaaAurMain #HoliMemories #TjoriStyle #IndianTraditions FestiveMoments EthnicElegance MotherChildBond Holi2026 CelebrateTradition
♥ 13💬 0▶ 723
image2026-01-27
Wake up to transformed skin ✨
Our overnight serum is now 11% OFF — just ₹399. Grab now!
Explore more at tjori.com
#tjoritreasures #tjoriwomen #skincare #skintransformation #naturalskincare
♥ 4💬 0
reel2026-01-24
Winter, but make it soulful ✨
A Phiran designed for slow days, warm layers, and stories you wear.
Explore more at tjori.com
#tjoritreasures #tjoriwomen #ethnicwear #phiran #indianethnicwear
♥ 12💬 0▶ 499
View run log (36 events)
12:29:07···Starting analysis
12:29:07···Analyzing 6 stores (1 primary, 5 competitors)
12:29:07▸ Analyzing salty.co.in
12:29:07▸ Analyzing blingvine.com
12:29:07▸ Analyzing zariin.com
12:29:07 ·blingvine.com: fetching products…
12:29:08 ·zariin.com: fetching products…
12:29:08 ·salty.co.in: fetching products…
12:29:09 ·blingvine.com: 413 products, budget tier
12:29:09 ·blingvine.com: running enrichments…
12:29:10 ·salty.co.in: 500 products, mid tier
12:29:10 ·salty.co.in: running enrichments…
12:29:11 ·zariin.com: 500 products, premium tier
12:29:11 ·zariin.com: running enrichments…
12:29:55✓ zariin.com ✓ (score 68/100)
12:29:55▸ Analyzing thelabellife.com
12:29:55 ·thelabellife.com: fetching products…
12:29:55 ·thelabellife.com: 163 products, budget tier
12:29:55 ·thelabellife.com: running enrichments…
12:29:58✓ blingvine.com ✓ (score 50/100)
12:29:58▸ Analyzing tjori.com
12:29:59 ·tjori.com: fetching products…
12:30:01 ·tjori.com: 250+ (partial) products, budget tier
12:30:01 ·tjori.com: running enrichments…
12:30:15✓ salty.co.in ✓ (score 63/100)
12:30:15▸ Analyzing isharya.com
12:30:16 ·isharya.com: fetching products…
12:30:17 ·isharya.com: 500 products, premium tier
12:30:17 ·isharya.com: running enrichments…
12:30:41✓ thelabellife.com ✓ (score 41/100)
12:31:17✓ isharya.com ✓ (score 66/100)
12:31:22✓ tjori.com ✓ (score 68/100)
12:31:22◆ isharya.com has a 81% sold-out rate — strong signal of real orders going through. They're moving inventory.
12:31:22◆ 3 of 5 competitors are running active Facebook ads — this category requires paid acquisition.
12:31:22◆ Your IG engagement rate (0.03%) is ~190% above cohort median (0.01%) — stronger audience bond than competitors.
12:31:22==Analysis complete